PPComplete Book Edition

The practical AI prompt playbook

Prompts for Professionals

How to use artificial intelligence to think, write, research, plan, create, analyse and deliver better professional work.

35Chapters
105Prompts
35Case studies
Parts I–V · Chapters 1–35

Opening note

Before you begin

Publishing Note

This book is designed as a practical professional guide to using generative artificial intelligence. Product interfaces, capabilities and policies change frequently; readers should consult current documentation for the tools they use.

Artificial intelligence can produce errors, unsupported claims and outdated information. Professional, legal, financial, medical, regulatory, employment and other high-consequence decisions require appropriate human review and, where necessary, qualified specialist advice.

Never place confidential, proprietary, personal or regulated information into an AI system unless your organisation has authorised that use and appropriate safeguards are in place.

How to Use This Book

This book is built for action. Each chapter combines a short lesson with a Prompt Makeover, three copy-and-paste prompts, a mini case study, an exercise and a checklist. Replace the bracketed fields in the prompts with your own context. Do not treat AI output as finished professional work until you have reviewed and verified it.

The SMARTER Prompt Formula is presented as an educational framework: Situation, Mission, Audience, Role, Task, Evidence & Expectations, Response.

Introduction

The New Language of Professional Work

Artificial intelligence is changing professional work, but the greatest advantage does not belong simply to the person who has access to it. Access is becoming ordinary. Advantage increasingly comes from knowing how to frame work, provide context, define quality, verify results and combine machine speed with human judgement.

Two professionals can use the same AI system and receive remarkably different results. One asks for a report and receives generic prose. The other defines the audience, objective, evidence, constraints, required structure and verification standard — and receives a useful first draft that can be reviewed and improved. The difference is not magic. It is instruction quality.

A professional prompt is more than a question. It is a brief, a specification, a quality-control mechanism and often a thinking tool. This book is designed to help you move from casual AI use to professional AI practice.

AI-powered professionalA casual user asks for output. A professional designs the brief, checks the evidence, challenges the result and owns the final decision.
Part I

The New Professional
AI Advantage

Build the judgement, structure and working habits that turn AI access into professional advantage.

Part II

The SMARTER
Prompt Method

A repeatable seven-part framework for professional prompting: Situation, Mission, Audience, Role, Task, Evidence & Expectations, Response.

Part III

AI
at Work

Apply the SMARTER method to the daily work of thinking, writing, research, analysis and planning.

Part IV

The Professional
Prompt Library

Ready-to-adapt prompt libraries for every major professional function.

Part V

From Prompts
to AI Workflows

Move beyond single prompts to repeatable workflows, personal libraries and professional standards.

Chapter 1

The AI-Powered Professional

Prompt CustomizerPersonalise all three prompts in this chapter

Professional advantage comes from combining domain judgement with clear AI instructions. The model can only work with the task definition, context and evidence available to it. When professionals make those elements explicit, the output becomes easier to review because the reasoning path, assumptions and intended audience are visible.

Use AI where speed, breadth, structure or iteration create value. Keep human control where consequence, confidentiality, judgement, relationships or accountability are high.

Start with recurring work. The best first use cases are tasks that consume time, follow a recognisable pattern and still benefit from human review.
01

Practical Framework

  1. 1

    Define the professional outcome you need.

  2. 2

    Identify the minimum context and evidence that materially changes the answer.

  3. 3

    State the audience, constraints and quality standard.

  4. 4

    Ask for assumptions, uncertainties and missing information to be labelled.

  5. 5

    Review the output for accuracy, relevance, tone, risk and actionability before use.

02

Prompt Makeover

Before

“How can I use AI at work?”

After

“Act as an experienced practitioner. Help me with [topic] by first clarifying the desired outcome, audience, evidence available, constraints and definition of a successful result. Then complete the task in a structured format, label assumptions and identify what requires human verification.”

Why it’s better: It defines the working relationship, makes hidden requirements explicit and builds review into the assignment.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Map where AI can save time in my role

Act as a senior professional adviser with expertise relevant to “The AI-Powered Professional”. I need help to map where AI can save time in my role.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Map where AI can save time in my role. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Design my personal AI adoption plan

Act as a senior professional adviser with expertise relevant to “The AI-Powered Professional”. I need help to design my personal AI adoption plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design my personal AI adoption plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Identify tasks that should remain human-led

Act as a senior professional adviser with expertise relevant to “The AI-Powered Professional”. I need help to identify tasks that should remain human-led.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Identify tasks that should remain human-led. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Operations director faced a familiar problem: weekly reporting consumed six hours. Instead of asking AI for a finished answer, the professional defined the objective, supplied the relevant facts, specified the intended audience and required assumptions to be labelled. The revised approach identified drafting, synthesis and formatting tasks while retaining sign-off.

TakeawayUse AI to compress low-value effort and expand high-value thinking. Keep professional ownership of evidence, judgement and final delivery.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Professional advantage comes from combining domain judgement with clear AI instructions.

Chapter 2

What a Prompt Really Is

Prompt CustomizerPersonalise all three prompts in this chapter

A prompt is a professional brief: context, instruction, constraints, quality criteria and expected output. It translates what you know about a piece of work into instructions another capable party can act on.

Thinking of prompts as briefs shifts the goal from finding clever wording to designing clarity. The better the brief, the easier the result is to evaluate and improve.

Treat the prompt as a brief you would be comfortable handing to a capable colleague who has no hidden knowledge of your situation.
01

Practical Framework

  1. 1

    Name the outcome, not only the topic.

  2. 2

    Supply the context a capable colleague would need.

  3. 3

    Define the audience and intended use.

  4. 4

    Set boundaries for evidence, tone, length and format.

  5. 5

    Specify how uncertainty, assumptions and gaps should be handled.

02

Prompt Makeover

Before

“Write me a good prompt.”

After

“Act as a prompt strategist. Convert my request about [topic] into a professional brief. Clarify the situation, mission, audience, role, task, evidence and expectations, and response format. Ask only the questions that would materially change the result, then provide a reusable final prompt.”

Why it’s better: It turns an undefined request into a testable brief with clear inputs, standards and output.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Convert a vague request into a professional brief

Act as a senior professional adviser with expertise relevant to “What a Prompt Really Is”. I need help to convert a vague request into a professional brief.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Convert a vague request into a professional brief. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Diagnose missing elements in my prompt

Act as a senior professional adviser with expertise relevant to “What a Prompt Really Is”. I need help to diagnose missing elements in my prompt.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Diagnose missing elements in my prompt. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create a reusable prompt template

Act as a senior professional adviser with expertise relevant to “What a Prompt Really Is”. I need help to create a reusable prompt template.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a reusable prompt template. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Consultant faced a familiar problem: a client request was too vague. Instead of filling the gaps with assumptions, the consultant translated the request into a structured brief, surfaced the missing decisions and agreed the output format before analysis began.

TakeawayA well-designed prompt makes expectations visible before work begins, reducing avoidable revisions and misunderstandings.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A prompt is a professional brief: context, instruction, constraints, quality criteria and expected output.

Chapter 3

Why Average Prompts Produce Average Results

Prompt CustomizerPersonalise all three prompts in this chapter

Vague requests force the model to guess. Better prompts reduce unnecessary assumptions and make quality measurable.

Specificity does not mean adding endless detail. It means identifying which details change the answer and defining what a strong result should accomplish.

If quality is difficult to describe, it will also be difficult to prompt for and difficult to review.
01

Practical Framework

  1. 1

    Identify every decision the model would otherwise have to guess.

  2. 2

    Separate confirmed facts from assumptions and preferences.

  3. 3

    Define observable criteria for a useful result.

  4. 4

    Request alternatives when more than one approach is plausible.

  5. 5

    Review the result against the original criteria, not its fluency.

02

Prompt Makeover

Before

“Make this prompt better.”

After

“Evaluate the prompt below against professional criteria: clarity of outcome, relevant context, audience, evidence, constraints, quality standard and output format. Identify the most consequential gaps, ask targeted clarifying questions, then rewrite the prompt and explain each material improvement.”

Why it’s better: It replaces a subjective request with explicit assessment criteria and a controlled revision process.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Improve an under-specified prompt

Act as a senior professional adviser with expertise relevant to “Why Average Prompts Produce Average Results”. I need help to improve an under-specified prompt.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Improve an under-specified prompt. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Score a prompt against professional criteria

Act as a senior professional adviser with expertise relevant to “Why Average Prompts Produce Average Results”. I need help to score a prompt against professional criteria.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Score a prompt against professional criteria. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Turn a one-shot request into a controlled workflow

Act as a senior professional adviser with expertise relevant to “Why Average Prompts Produce Average Results”. I need help to turn a one-shot request into a controlled workflow.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Turn a one-shot request into a controlled workflow. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Marketing manager faced a familiar problem: generic campaign ideas kept repeating. The revised approach added audience evidence, channel constraints, brand boundaries and clear quality criteria, producing options the team could actually compare and develop.

TakeawayWhen you define the differences that matter, AI can produce options that are meaningfully distinct rather than superficially varied.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Vague requests force the model to guess. Better prompts reduce unnecessary assumptions and make quality measurable.

Chapter 4

What AI Can — and Cannot — Do

Prompt CustomizerPersonalise all three prompts in this chapter

AI is a powerful reasoning and drafting partner, but it can be wrong, incomplete, outdated or overly confident.

Professional use begins with task selection and risk assessment. Speed is valuable only when the work remains accurate, secure, fair and accountable.

The higher the consequence of an error, the stronger the human verification requirement should be.
01

Practical Framework

  1. 1

    Assess the consequence if the output is wrong or incomplete.

  2. 2

    Check whether sensitive, regulated or proprietary information is involved.

  3. 3

    Separate tasks AI may assist from decisions humans must own.

  4. 4

    Define the source, calculation and specialist checks required.

  5. 5

    Record who reviews, approves and remains accountable for final use.

02

Prompt Makeover

Before

“Can AI do this?”

After

“Assess whether AI is suitable for [task]. Consider the value of speed and scale alongside accuracy, confidentiality, bias, explainability, regulatory obligations and the consequence of error. Recommend an appropriate human-in-the-loop workflow and specify all required verification steps.”

Why it’s better: It reframes capability as a risk-based professional decision rather than a simple yes-or-no question.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Assess whether a task is suitable for AI

Act as a senior professional adviser with expertise relevant to “What AI Can — and Cannot — Do”. I need help to assess whether a task is suitable for AI.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Assess whether a task is suitable for AI. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create a human verification plan

Act as a senior professional adviser with expertise relevant to “What AI Can — and Cannot — Do”. I need help to create a human verification plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a human verification plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Identify risks before using AI on sensitive work

Act as a senior professional adviser with expertise relevant to “What AI Can — and Cannot — Do”. I need help to identify risks before using AI on sensitive work.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Identify risks before using AI on sensitive work. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Finance manager faced a familiar problem: AI produced a confident but incorrect explanation. The revised approach introduced source checks, independent calculation verification and explicit approval before the analysis could inform a decision.

TakeawayFluent output is not proof. Match the strength of your verification process to the consequence of being wrong.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI is a powerful reasoning and drafting partner, but it can be wrong, incomplete, outdated or overly confident.

Chapter 5

The SMARTER Prompt Formula

Prompt CustomizerPersonalise all three prompts in this chapter

SMARTER is a repeatable seven-part framework for professional prompting: Situation, Mission, Audience, Role, Task, Evidence & Expectations, Response. The model can only work with the task definition, context and evidence available to it — making those explicit is what makes output reviewable.

Each element answers one question a capable colleague would ask before starting: what is happening, what outcome is required, who the result serves, what perspective to apply, what work to perform, what the answer may rely on, and how the result should be delivered.

SMARTER is a checklist, not a ritual. Use every element for complex work; use only what is necessary for simple work.
01

Practical Framework

  1. 1

    Situation: state the context that changes the answer — the organisation, project, decision or problem.

  2. 2

    Mission: define the outcome the output must serve, not merely the topic.

  3. 3

    Audience: identify who will use or read the result and what they need from it.

  4. 4

    Role: choose the perspective AI should apply to the work.

  5. 5

    Task: give precise instructions for the work itself, including scope and steps.

  6. 6

    Evidence & Expectations: supply reliable source material and define what a strong result looks like.

  7. 7

    Response: specify the format in which the result is delivered.

02

Prompt Makeover

Before

“Improve my prompt.”

After

“Act as a prompt strategist. Convert my rough request about [topic] into a SMARTER prompt — define Situation, Mission, Audience, Role, Task, Evidence & Expectations and Response. Ask only the questions whose answers would materially change the result, then deliver the final prompt ready to reuse.”

Why it’s better: It converts an unstructured request into a complete, reusable brief with every working element made explicit.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Build a SMARTER prompt from scratch

Act as a senior professional adviser with expertise relevant to “The SMARTER Prompt Formula”. I need help to build a SMARTER prompt from scratch.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a SMARTER prompt from scratch. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Rewrite a prompt using SMARTER

Act as a senior professional adviser with expertise relevant to “The SMARTER Prompt Formula”. I need help to rewrite a prompt using SMARTER.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Rewrite a prompt using SMARTER. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Audit an existing prompt against SMARTER

Act as a senior professional adviser with expertise relevant to “The SMARTER Prompt Formula”. I need help to audit an existing prompt against SMARTER.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Audit an existing prompt against SMARTER. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Project lead faced a familiar problem: stakeholder updates varied in quality. The revised approach standardised prompts with the SMARTER formula.

TakeawayStandardising prompts with a shared formula turns inconsistent output into comparable, reviewable work.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A repeatable seven-part framework for professional prompting: Situation, Mission, Audience, Role, Task, Evidence & Expectations, Response.

Chapter 6

Situation: Give AI the Context It Needs

Prompt CustomizerPersonalise all three prompts in this chapter

Context tells AI what is happening, why it matters, what has already happened and what constraints shape the work. Without it, the model fills the gaps with generalisations drawn from other people's situations.

A situation can be supplied in a sentence for simple tasks or as a short context pack for complex ones. What matters is that the information provided is the information that changes the answer.

Context should reduce ambiguity, not bury the task. Give information that changes the answer.
01

Practical Framework

  1. 1

    State what is happening, why it matters and what has already happened.

  2. 2

    Include the constraints that shape the work: time, budget, policy, precedent or tooling.

  3. 3

    Separate essential context from optional background.

  4. 4

    Remove detail that does not change the answer.

  5. 5

    Keep recurring context in a reusable one-page pack you can attach to any prompt.

02

Prompt Makeover

Before

“Here is some background.”

After

“Act as a professional adviser. Before answering my request about [topic], review the context I have provided, ask targeted questions about anything that would materially change the answer, and state clearly which assumptions you are making.”

Why it’s better: It grounds the answer in verified context instead of leaving the model to guess what matters.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Build a context pack for a complex task

Act as a senior professional adviser with expertise relevant to “Situation: Give AI the Context It Needs”. I need help to build a context pack for a complex task.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a context pack for a complex task. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Separate essential from optional context

Act as a senior professional adviser with expertise relevant to “Situation: Give AI the Context It Needs”. I need help to separate essential from optional context.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Separate essential from optional context. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Ask me targeted questions before drafting

Act as a senior professional adviser with expertise relevant to “Situation: Give AI the Context It Needs”. I need help to ask me targeted questions before drafting.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Ask me targeted questions before drafting. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Policy analyst faced a familiar problem: AI lacked organisational background. The revised approach created a one-page context pack reused across prompts.

TakeawayA reusable context pack gives every prompt the background it needs without repeating yourself.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Context tells AI what is happening, why it matters, what has already happened and what constraints shape the work.

Chapter 7

Mission, Audience and Role

Prompt CustomizerPersonalise all three prompts in this chapter

These three elements establish the destination, who the output serves and the perspective AI should apply. Together they turn a generic answer into communication designed for a specific reader and purpose.

The mission is the outcome you need. The audience determines tone, depth and format. The role sets the lens: the same request answered as a lawyer, an engineer and a marketer produces three different, differently useful results.

Mission sets direction, audience sets communication choices, role sets the lens.
01

Practical Framework

  1. 1

    State the mission: the outcome the output must achieve.

  2. 2

    Describe each audience and the decision or action they will take with the result.

  3. 3

    Adapt tone, depth and format to each audience rather than to yourself.

  4. 4

    Choose the expert role whose perspective genuinely fits the task.

  5. 5

    Check that mission, audience and role reinforce rather than contradict one another.

02

Prompt Makeover

Before

“Write this for my audience.”

After

“Act as an expert in [field]. My mission is [outcome]. Prepare the same message for three audiences — executives, the delivery team and external stakeholders — adjusting tone, depth and format for each while keeping the underlying facts identical.”

Why it’s better: It makes audience and role explicit, so communication choices are deliberate rather than accidental.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Clarify mission, audience and role

Act as a senior professional adviser with expertise relevant to “Mission, Audience and Role”. I need help to clarify mission, audience and role.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Clarify mission, audience and role. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Adapt one message for three audiences

Act as a senior professional adviser with expertise relevant to “Mission, Audience and Role”. I need help to adapt one message for three audiences.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Adapt one message for three audiences. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Choose the most useful expert perspective

Act as a senior professional adviser with expertise relevant to “Mission, Audience and Role”. I need help to choose the most useful expert perspective.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Choose the most useful expert perspective. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Programme manager faced a familiar problem: one message confused three stakeholder groups. The revised approach changed audience and role while keeping the mission stable.

TakeawayKeep the mission stable and vary only audience and role to serve different readers from one source.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

These three elements establish the destination, who the output serves and the perspective AI should apply.

Chapter 8

Task, Evidence, Expectations and Response

Prompt CustomizerPersonalise all three prompts in this chapter

High-quality outputs require precise work instructions, reliable source material, success criteria and a clear delivery format. These four elements close the gap between a plausible answer and a usable professional result.

Evidence prevents invention: tell the model what it may rely on and what it must not invent. Expectations define quality. Response instructions make the result usable in the setting where it will actually be read.

Evidence prevents invention; expectations define quality; response instructions make the result usable.
01

Practical Framework

  1. 1

    Define the task precisely, including scope, boundaries and required steps.

  2. 2

    Supply evidence: facts, figures, documents and their known limitations.

  3. 3

    Set expectations: quality criteria, tone and what must not be invented.

  4. 4

    Design the response format for its intended use — summary, table, briefing or checklist.

  5. 5

    Specify how uncertainty, assumptions and missing information should be flagged.

02

Prompt Makeover

Before

“Analyse this.”

After

“Act as a senior analyst. Using only the evidence I provide, complete [task] to these success criteria: [criteria]. Label every assumption, flag anything that requires independent verification, and format the result as an executive-ready summary with recommended next actions.”

Why it’s better: It pins down instructions, evidence, quality standard and delivery format in one controlled brief.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Specify task and success criteria

Act as a senior professional adviser with expertise relevant to “Task, Evidence, Expectations and Response”. I need help to specify task and success criteria.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Specify task and success criteria. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create an evidence-aware prompt

Act as a senior professional adviser with expertise relevant to “Task, Evidence, Expectations and Response”. I need help to create an evidence-aware prompt.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create an evidence-aware prompt. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Design a response format for executive use

Act as a senior professional adviser with expertise relevant to “Task, Evidence, Expectations and Response”. I need help to design a response format for executive use.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a response format for executive use. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Executive assistant faced a familiar problem: briefings were inconsistent. The revised approach defined task, evidence and output format for every briefing.

TakeawayDefine task, evidence and format once, and every briefing meets the same professional standard.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

High-quality outputs require precise work instructions, reliable source material, success criteria and a clear delivery format.

Chapter 9

Think Better with AI

Prompt CustomizerPersonalise all three prompts in this chapter

Use AI as a thinking partner to broaden options, expose assumptions, organise complexity and challenge premature conclusions.

The first workable idea is rarely the best one. Used well, AI makes the alternatives visible: it can generate genuinely distinct options, list what each depends on, and stress-test the front-runner before commitment replaces analysis.

Ask AI to widen the option set before asking it to narrow the choice.
01

Practical Framework

  1. 1

    State the decision and the criteria a good option must satisfy.

  2. 2

    Ask for at least three genuinely distinct options, not variations on one.

  3. 3

    Have AI surface the assumptions each option depends on.

  4. 4

    Run a pre-mortem on the leading option: assume it failed, and ask why.

  5. 5

    Compare trade-offs in a decision table, then decide — and record the reasoning.

02

Prompt Makeover

Before

“Give me ideas.”

After

“Act as an experienced strategy adviser. Before proposing anything, ask clarifying questions about [topic]. Then generate at least three genuinely distinct strategic options, list the assumptions each depends on, run a pre-mortem on the most promising one, and summarise the trade-offs in a decision table.”

Why it’s better: It forces option generation, assumption surfacing and risk review before a single answer is accepted.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Generate and cluster strategic options

Act as a senior professional adviser with expertise relevant to “Think Better with AI”. I need help to generate and cluster strategic options.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Generate and cluster strategic options. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Challenge my assumptions

Act as a senior professional adviser with expertise relevant to “Think Better with AI”. I need help to challenge my assumptions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Challenge my assumptions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Run a pre-mortem on a decision

Act as a senior professional adviser with expertise relevant to “Think Better with AI”. I need help to run a pre-mortem on a decision.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Run a pre-mortem on a decision. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Strategy team faced a familiar problem: the first idea was being accepted too quickly. The revised approach used option generation and assumption challenge before deciding.

TakeawayThe first idea should earn its selection, not inherit it — generate options and challenge assumptions before deciding.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Use AI as a thinking partner to broaden options, expose assumptions, organise complexity and challenge premature conclusions.

Chapter 10

Write Better with AI

Prompt CustomizerPersonalise all three prompts in this chapter

Professional writing improves when AI is used for structure, drafting, critique, revision and audience adaptation rather than one-shot generation.

One request for finished prose collapses outlining, drafting and editing into a single step the model must guess at. Keeping those stages separate makes each one reviewable — and the result noticeably stronger.

Separate drafting from judging. A first draft is easier to improve when critique criteria are explicit.
01

Practical Framework

  1. 1

    Define the document's purpose, audience and the action it should produce.

  2. 2

    Agree an outline before any prose is written.

  3. 3

    Draft against the outline, keeping drafting and judging separate.

  4. 4

    Critique the draft against explicit criteria: clarity, evidence, tone, structure.

  5. 5

    Rewrite the weakest sections and adapt the result for each audience.

02

Prompt Makeover

Before

“Write a report.”

After

“Act as an experienced editor. Help me with [document]. First agree an outline and its purpose for [audience]. Draft it, then critique the draft against explicit criteria — clarity, evidence, tone and structure — and rewrite the weakest sections, showing what changed and why.”

Why it’s better: It replaces a one-shot request with outline, draft, critique and rewrite as separate, reviewable stages.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a professional report outline

Act as a senior professional adviser with expertise relevant to “Write Better with AI”. I need help to create a professional report outline.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a professional report outline. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Rewrite for a senior audience

Act as a senior professional adviser with expertise relevant to “Write Better with AI”. I need help to rewrite for a senior audience.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Rewrite for a senior audience. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Critique and improve a draft

Act as a senior professional adviser with expertise relevant to “Write Better with AI”. I need help to critique and improve a draft.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Critique and improve a draft. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Communications lead faced a familiar problem: drafts were fast but uneven. The revised approach used outline, draft, critique and rewrite as separate stages.

TakeawayTreat writing as outline, draft, critique and rewrite — never accept a first draft as finished professional work.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Professional writing improves when AI is used for structure, drafting, critique, revision and audience adaptation rather than one-shot generation.

Chapter 11

Research Faster - Without Becoming Careless

Prompt CustomizerPersonalise all three prompts in this chapter

AI can accelerate research design and synthesis, but claims should be traceable to evidence and important facts should be verified.

Speed is only an advantage when the reader can tell what is established, what is inferred and what still needs checking. Good research prompts build that distinction into the output itself.

Research prompts should make a visible distinction between what is known, what is inferred and what still needs verification.
01

Practical Framework

  1. 1

    Define the research question, scope and the decision the findings will support.

  2. 2

    Ask for a research plan before any findings: sources, methods, limitations.

  3. 3

    Require every claim to carry a source or an explicit inference label.

  4. 4

    Keep a verification checklist for anything that will inform a decision.

  5. 5

    Synthesise with uncertainty stated, not smoothed away.

02

Prompt Makeover

Before

“Research this topic.”

After

“Act as a research methods adviser. Help me research [topic]. First produce a research plan defining the question, scope, evidence needed and likely sources. Then build a verification checklist distinguishing established findings from contested claims, and label every statement as known, inferred or requiring verification.”

Why it’s better: It makes traceability and uncertainty explicit, so speed does not quietly become carelessness.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a research plan

Act as a senior professional adviser with expertise relevant to “Research Faster - Without Becoming Careless”. I need help to create a research plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a research plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Build a source verification checklist

Act as a senior professional adviser with expertise relevant to “Research Faster - Without Becoming Careless”. I need help to build a source verification checklist.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a source verification checklist. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Synthesize findings with uncertainty

Act as a senior professional adviser with expertise relevant to “Research Faster - Without Becoming Careless”. I need help to synthesize findings with uncertainty.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Synthesize findings with uncertainty. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Researcher faced a familiar problem: summaries mixed evidence with inference. The revised approach forced claim/source separation and uncertainty labels.

TakeawaySeparate known, inferred and unverified claims in every research output — traceability is what makes speed safe.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can accelerate research design and synthesis, but claims should be traceable to evidence and important facts should be verified.

Chapter 12

Analyse Information with AI

Prompt CustomizerPersonalise all three prompts in this chapter

Good analysis separates observations, explanations, implications and recommendations. Prompting can enforce this discipline.

When one output must be everything at once, interpretation quietly presents itself as fact. Asking for the layers separately keeps the evidence honest and the recommendations defensible.

Analysis should move from evidence to meaning to action without pretending that interpretation is fact.
01

Practical Framework

  1. 1

    State the question the analysis must answer and the decision it serves.

  2. 2

    Ask for facts first: only what the evidence directly shows.

  3. 3

    Then patterns: what the facts suggest, with the reasoning visible.

  4. 4

    Then implications: what the patterns mean for the decision at hand.

  5. 5

    Close with recommended actions and what the evidence cannot support.

02

Prompt Makeover

Before

“Analyse this information.”

After

“Act as a senior analyst. Analyse [document or dataset] in four layers: facts (only what the evidence shows), patterns (what the facts suggest, with reasoning shown), implications (what they mean for [decision]) and recommended actions. Keep each layer separate and flag anything the data cannot support.”

Why it’s better: It keeps observation, interpretation and recommendation in their own lanes, so conclusions stay defensible.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Analyse a document or dataset

Act as a senior professional adviser with expertise relevant to “Analyse Information with AI”. I need help to analyse a document or dataset.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Analyse a document or dataset. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Separate facts from interpretation

Act as a senior professional adviser with expertise relevant to “Analyse Information with AI”. I need help to separate facts from interpretation.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Separate facts from interpretation. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create an issue-to-action matrix

Act as a senior professional adviser with expertise relevant to “Analyse Information with AI”. I need help to create an issue-to-action matrix.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create an issue-to-action matrix. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Business analyst faced a familiar problem: large reports obscured the important issues. The revised approach used a fact-pattern-implication-action structure.

TakeawayMove from evidence to meaning to action — and never let interpretation quietly become fact.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Good analysis separates observations, explanations, implications and recommendations. Prompting can enforce this discipline.

Chapter 13

Plan Projects with AI

Prompt CustomizerPersonalise all three prompts in this chapter

AI can rapidly convert goals into deliverables, dependencies, milestones, risks and communication plans.

A plan that lists activities but hides dependencies is optimism with dates attached. Prompting for the full structure — work breakdown, dependencies, owners, risks and decision points — is what makes a plan credible.

A plan is more credible when dependencies, owners, decision points and risks are visible.
01

Practical Framework

  1. 1

    Start with a charter: objective, scope, constraints and definition of done.

  2. 2

    Break the work into a work breakdown structure with deliverables, not just tasks.

  3. 3

    Map milestones, dependencies and the sequence that actually constrains delivery.

  4. 4

    Build a risk register with likelihood, impact and a named owner for each.

  5. 5

    Add a communication plan and mark every point requiring human sign-off.

02

Prompt Makeover

Before

“Make a project plan.”

After

“Act as an experienced project manager. Create a project plan for [project]: a one-page charter, a work breakdown structure with deliverables, milestones with dependencies, a risk register with named owners, and a communication plan. Flag every decision point where human sign-off is required.”

Why it’s better: It demands the full planning structure — dependencies, owners, risks and decision points — not just a list of activities.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Build a project charter

Act as a senior professional adviser with expertise relevant to “Plan Projects with AI”. I need help to build a project charter.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a project charter. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create a work breakdown structure

Act as a senior professional adviser with expertise relevant to “Plan Projects with AI”. I need help to create a work breakdown structure.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a work breakdown structure. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Identify dependencies and risks

Act as a senior professional adviser with expertise relevant to “Plan Projects with AI”. I need help to identify dependencies and risks.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Identify dependencies and risks. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Project manager faced a familiar problem: a launch plan missed dependencies. The revised approach asked AI to map workstreams, dependencies, risks and owners.

TakeawayA credible plan makes dependencies, owners, risks and decision points visible — not just activities and dates.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can rapidly convert goals into deliverables, dependencies, milestones, risks and communication plans.

Chapter 14

Meetings and Personal Productivity

Prompt CustomizerPersonalise all three prompts in this chapter

AI can reduce meeting preparation and follow-up overhead while helping professionals protect focus and convert discussion into action.

Meetings fail in the preparation and the follow-through, not in the room. AI is most valuable at the edges: sharper pre-reads and agendas before, disciplined actions and follow-ups after.

The goal of AI-supported productivity is not to generate more activity; it is to convert attention into better decisions and follow-through.
01

Practical Framework

  1. 1

    Prepare a one-page pre-read and a focused agenda before every significant meeting.

  2. 2

    Capture decisions and owners during, not from memory afterwards.

  3. 3

    Convert notes into actions with deadlines within hours, not days.

  4. 4

    Run a weekly review: what moved, what stalled and what to drop.

  5. 5

    Use the time reclaimed to protect focus blocks for substantive work.

02

Prompt Makeover

Before

“Summarise my meeting.”

After

“Act as an executive assistant. Help me prepare for [meeting]: produce a one-page pre-read, a focused agenda and the three questions the meeting must answer. After the meeting I will paste my notes — convert them into decisions, owners and deadlines, then draft the follow-up message.”

Why it’s better: It targets both failure points of meetings — weak preparation and weak follow-through — instead of producing another summary.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Prepare for a meeting

Act as a senior professional adviser with expertise relevant to “Meetings and Personal Productivity”. I need help to prepare for a meeting.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare for a meeting. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Turn notes into actions

Act as a senior professional adviser with expertise relevant to “Meetings and Personal Productivity”. I need help to turn notes into actions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Turn notes into actions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Design a weekly productivity review

Act as a senior professional adviser with expertise relevant to “Meetings and Personal Productivity”. I need help to design a weekly productivity review.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a weekly productivity review. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Department head faced a familiar problem: meetings generated notes but weak follow-through. The revised approach standardised pre-reads, action logs and follow-up prompts.

TakeawayThe point is not more activity — it is converting attention into decisions and follow-through.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can reduce meeting preparation and follow-up overhead while helping professionals protect focus and convert discussion into action.

Chapter 15

Leadership and Management

Prompt CustomizerPersonalise all three prompts in this chapter

Managers can use AI to prepare decisions, coach conversations, delegate more clearly and communicate change while retaining responsibility for people decisions.

AI can rehearse the difficult conversation, structure the delegation and draft the announcement. It cannot hold the relationship, read the room or carry the accountability — those stay with the manager.

AI can prepare a manager for a conversation, but it cannot take responsibility for the relationship.
01

Practical Framework

  1. 1

    Use AI to prepare decisions: stakeholders, options, second-order effects.

  2. 2

    Rehearse difficult conversations — anticipate reactions, practise openings.

  3. 3

    Delegate with a brief that specifies outcome, boundaries, resources and checkpoints.

  4. 4

    Draft change communications that explain the why, not just the what.

  5. 5

    Keep people judgement — assessments, promotion, consequences — human-owned.

02

Prompt Makeover

Before

“Help me manage my team.”

After

“Act as an experienced management coach. Help me prepare [conversation]: the key considerations, likely reactions and three ways to open the discussion. Then help me draft a delegation brief specifying outcome, boundaries, resources, checkpoints and definition of done. Final judgement on people decisions remains mine.”

Why it’s better: It uses AI for preparation and structure while keeping responsibility for people and relationships explicitly human.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Prepare a difficult management conversation

Act as a senior professional adviser with expertise relevant to “Leadership and Management”. I need help to prepare a difficult management conversation.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare a difficult management conversation. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Delegate an assignment clearly

Act as a senior professional adviser with expertise relevant to “Leadership and Management”. I need help to delegate an assignment clearly.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Delegate an assignment clearly. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create a change communication plan

Act as a senior professional adviser with expertise relevant to “Leadership and Management”. I need help to create a change communication plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a change communication plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Team leader faced a familiar problem: delegation created rework. The revised approach specified outcome, boundaries, resources, checkpoints and definition of done.

TakeawayAI can prepare the conversation and structure the delegation — responsibility for people and relationships stays with you.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Managers can use AI to prepare decisions, coach conversations, delegate more clearly and communicate change while retaining responsibility for people decisions.

Chapter 16

Marketing and Communications

Prompt CustomizerPersonalise all three prompts in this chapter

AI is most useful when marketing prompts define audience, offer, evidence, channel, tone, desired action and constraints.

Polished copy is easy to produce; persuasive copy is built on customer truth. Prompts that specify who is being reached, what proof exists and what action is wanted turn AI from a word generator into a marketing strategist — and make the output measurable against the campaign's real goal.

Good marketing prompts are built on customer truth, not adjectives.
01

Practical Framework

  1. 1

    Define the audience: who they are, what they believe and what they need.

  2. 2

    State the offer and the evidence that supports every claim.

  3. 3

    Specify channel, tone and constraints — including what must not be claimed.

  4. 4

    Name the desired action the audience should take after reading.

  5. 5

    Ask AI to critique the copy against audience insight and proof, then revise.

02

Prompt Makeover

Before

“Write marketing copy.”

After

“Act as an experienced marketing strategist. Develop copy for [product or campaign]. Anchor every claim in audience insight and proof: define the audience, the offer, the evidence available, the channel, the tone, the desired action and any claims that must be avoided. Produce options a reviewer can compare, and flag any statement that lacks supporting evidence.”

Why it’s better: It replaces adjectives with audience, evidence and action, so copy is judged on persuasion grounded in truth rather than polish.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a positioning statement

Act as a senior professional adviser with expertise relevant to “Marketing and Communications”. I need help to create a positioning statement.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a positioning statement. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Build a multichannel campaign brief

Act as a senior professional adviser with expertise relevant to “Marketing and Communications”. I need help to build a multichannel campaign brief.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a multichannel campaign brief. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Critique marketing copy

Act as a senior professional adviser with expertise relevant to “Marketing and Communications”. I need help to critique marketing copy.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Critique marketing copy. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Marketing team faced a familiar problem: content looked polished but sounded generic. The revised approach anchored prompts in audience insight, proof and desired action.

TakeawayPolish is not positioning — anchor every prompt in audience insight, proof and the action you want the reader to take.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI is most useful when marketing prompts define audience, offer, evidence, channel, tone, desired action and constraints.

Chapter 17

Sales and Business Development

Prompt CustomizerPersonalise all three prompts in this chapter

AI can improve account research, discovery preparation, proposals and follow-up without replacing genuine customer listening.

The risk in sales prompting is scripting: a pitch written before the customer speaks. Used well, AI prepares hypotheses worth testing and questions worth asking — before and after the conversation, where preparation and follow-up decide whether a deal progresses.

Use AI to prepare better questions, not to avoid listening.
01

Practical Framework

  1. 1

    Build an account hypothesis from research: likely priorities, pressures and constraints.

  2. 2

    Generate discovery questions that test the hypothesis rather than confirm it.

  3. 3

    Draft value-based questions connecting your offer to the customer's stated outcomes.

  4. 4

    Summarise what the customer actually said before drafting any proposal.

  5. 5

    Follow up with value, not pressure: evidence, next steps and open questions.

02

Prompt Makeover

Before

“Help me sell this.”

After

“Act as an experienced sales coach. Help me prepare for [opportunity]. Build an account hypothesis from the information I provide, generate discovery questions that test it, and draft a value-based follow-up. Flag every assumption that must be verified with the customer before any proposal is written.”

Why it’s better: It shifts AI's role from scripting the pitch to sharpening the questions, keeping genuine listening at the centre of the sale.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Prepare for a discovery call

Act as a senior professional adviser with expertise relevant to “Sales and Business Development”. I need help to prepare for a discovery call.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare for a discovery call. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Develop value-based questions

Act as a senior professional adviser with expertise relevant to “Sales and Business Development”. I need help to develop value-based questions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Develop value-based questions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Draft a proposal follow-up

Act as a senior professional adviser with expertise relevant to “Sales and Business Development”. I need help to draft a proposal follow-up.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft a proposal follow-up. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Sales manager faced a familiar problem: reps entered calls with shallow preparation. The revised approach used account hypotheses and discovery questions rather than scripted pitches.

TakeawayAI earns its place in sales before and after the call — in preparation and follow-up — while listening stays human.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can improve account research, discovery preparation, proposals and follow-up without replacing genuine customer listening.

Chapter 18

Finance and Business Analysis

Prompt CustomizerPersonalise all three prompts in this chapter

AI can help organise financial questions, explain variances and structure scenarios, but numbers, assumptions and source data require verification.

Fluent commentary can make an uncertain figure sound certain. Financial prompts should therefore force drivers, assumptions and reconciliation into the open — the analysis is only as trustworthy as the numbers it rests on, and the reader must be able to tell which is which.

Never let persuasive language hide uncertain numbers. Show assumptions and reconcile calculations.
01

Practical Framework

  1. 1

    State the financial question and the decision the answer must support.

  2. 2

    Ask for drivers, not restatements: what moved the number and why.

  3. 3

    Require every assumption to be listed separately from the figures provided.

  4. 4

    Reconcile calculations against the source data you supply.

  5. 5

    Close with implications and the specific figures that still need verification.

02

Prompt Makeover

Before

“Analyse my budget.”

After

“Act as a financial planning and analysis adviser. Help me explain [variance or budget question]. Structure the analysis as drivers, evidence, implications and required decisions. List every assumption separately, reconcile the calculations against the figures I provide, and clearly label any number that requires verification against source systems.”

Why it’s better: It forces drivers, assumptions and reconciliation into the open, so commentary explains the numbers instead of restating them.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Explain a budget variance

Act as a senior professional adviser with expertise relevant to “Finance and Business Analysis”. I need help to explain a budget variance.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Explain a budget variance. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Build scenario assumptions

Act as a senior professional adviser with expertise relevant to “Finance and Business Analysis”. I need help to build scenario assumptions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build scenario assumptions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Draft management commentary

Act as a senior professional adviser with expertise relevant to “Finance and Business Analysis”. I need help to draft management commentary.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft management commentary. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Controller faced a familiar problem: variance commentary merely restated numbers. The revised approach prompted for drivers, evidence, implications and required decisions.

TakeawayNumbers stay honest when drivers, assumptions and verification requirements are shown, not smoothed into confident prose.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can help organise financial questions, explain variances and structure scenarios, but numbers, assumptions and source data require verification.

Chapter 19

Human Resources and People Operations

Prompt CustomizerPersonalise all three prompts in this chapter

AI can assist with role design, interview preparation, learning content and policy communication when fairness, privacy and legal review are built in.

People documents shape real decisions about real careers, so inconsistency carries real cost. Standardised structure — purpose, outcomes, competencies, evidence — keeps outputs comparable across managers, while review requirements keep them fair and defensible.

People decisions require fairness, privacy, context and appropriate legal or policy review.
01

Practical Framework

  1. 1

    Standardise the structure: role purpose, outcomes, competencies and evidence.

  2. 2

    Ask AI to remove bias-prone language and jargon from the draft.

  3. 3

    Keep personal information out of prompts unless privacy is assured.

  4. 4

    Base interview questions on observable evidence, not personality or fit.

  5. 5

    Mark every section that requires policy, legal or specialist review before use.

02

Prompt Makeover

Before

“Write a job description.”

After

“Act as an experienced people operations adviser. Help me with [people task]. Standardise the output around role purpose, outcomes, competencies and evidence of capability. Remove bias-prone language, respect privacy by design, and mark every section that requires policy or legal review before use.”

Why it’s better: It builds fairness, privacy and review requirements into the structure, so people documents are consistent and defensible.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Draft a role profile

Act as a senior professional adviser with expertise relevant to “Human Resources and People Operations”. I need help to draft a role profile.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft a role profile. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create structured interview questions

Act as a senior professional adviser with expertise relevant to “Human Resources and People Operations”. I need help to create structured interview questions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create structured interview questions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Prepare an onboarding plan

Act as a senior professional adviser with expertise relevant to “Human Resources and People Operations”. I need help to prepare an onboarding plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare an onboarding plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A HR business partner faced a familiar problem: job descriptions varied across managers. The revised approach standardised role purpose, outcomes, competencies and evidence.

TakeawayStandardising role purpose, outcomes, competencies and evidence keeps people documents fair, consistent and reviewable.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can assist with role design, interview preparation, learning content and policy communication when fairness, privacy and legal review are built in.

Chapter 20

Training, Education and Knowledge Transfer

Prompt CustomizerPersonalise all three prompts in this chapter

AI can create personalised explanations, assessments and learning activities when outcomes, learner level and evidence standards are clear.

Content volume is not learning. A single explanation serves the learner it happens to suit; a well-prompted module generates several explanations, worked examples and practice levels around the same outcome — so mixed learners each get a route in.

Learning prompts should begin with the outcome and learner, not the content volume.
01

Practical Framework

  1. 1

    Define the learning outcome: what the learner can do afterwards.

  2. 2

    Describe the learner's current level and prior knowledge.

  3. 3

    Generate the objective, worked examples and practice activities together.

  4. 4

    Create assessments at multiple difficulty levels against the same outcome.

  5. 5

    Produce alternative explanations for learners the first approach does not reach.

02

Prompt Makeover

Before

“Create training.”

After

“Act as an experienced instructional designer. Help me teach [topic]. Start from the learning outcome and the learner's current level. Produce a module with clear objectives, worked examples, practice activities and assessment questions at multiple difficulty levels, plus alternative explanations for learners who need a different approach.”

Why it’s better: It designs backwards from the outcome and learner, so content volume serves learning rather than replacing it.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a learning module

Act as a senior professional adviser with expertise relevant to “Training, Education and Knowledge Transfer”. I need help to create a learning module.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a learning module. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Generate assessment questions

Act as a senior professional adviser with expertise relevant to “Training, Education and Knowledge Transfer”. I need help to generate assessment questions.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Generate assessment questions. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Adapt an explanation for different learners

Act as a senior professional adviser with expertise relevant to “Training, Education and Knowledge Transfer”. I need help to adapt an explanation for different learners.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Adapt an explanation for different learners. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Trainer faced a familiar problem: one explanation did not work for mixed learners. The revised approach generated multiple explanations and practice levels around the same outcome.

TakeawayMultiple explanations and practice levels around one outcome reach mixed learners where a single explanation cannot.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can create personalised explanations, assessments and learning activities when outcomes, learner level and evidence standards are clear.

Chapter 21

Entrepreneurs and Consultants

Prompt CustomizerPersonalise all three prompts in this chapter

AI can compress the distance between an idea and a structured market hypothesis, offer, proposal or client deliverable.

For independent professionals, speed is the advantage — but only structure makes speed safe. A repeatable diagnosis-to-proposal chain turns each engagement into reusable scaffolding, so the next proposal starts from a framework instead of a blank page.

Consulting value comes from framing the right problem and connecting evidence to action - not from producing more pages.
01

Practical Framework

  1. 1

    Frame the client problem as a structured diagnosis before proposing anything.

  2. 2

    State the market hypothesis: who it serves, why now and what must be true.

  3. 3

    Connect every finding to evidence; label the rest as assumption to test.

  4. 4

    Translate the diagnosis into a proposal: scope, approach, deliverables, success measures.

  5. 5

    Save the working structure as a reusable template for the next engagement.

02

Prompt Makeover

Before

“Help my consulting business.”

After

“Act as an experienced management consultant. Help me with [client or venture challenge]. Frame the problem as a structured diagnosis, connect each finding to evidence I provide, and translate the analysis into a proposal with scope, approach, deliverables and success measures. Design the structure so it can be reused on the next engagement.”

Why it’s better: It builds a reusable diagnosis-to-proposal chain, so speed comes from structure rather than from skipping the thinking.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Structure a consulting diagnosis

Act as a senior professional adviser with expertise relevant to “Entrepreneurs and Consultants”. I need help to structure a consulting diagnosis.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Structure a consulting diagnosis. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Test a business idea

Act as a senior professional adviser with expertise relevant to “Entrepreneurs and Consultants”. I need help to test a business idea.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Test a business idea. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Draft a client proposal framework

Act as a senior professional adviser with expertise relevant to “Entrepreneurs and Consultants”. I need help to draft a client proposal framework.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft a client proposal framework. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Independent consultant faced a familiar problem: proposals took too long. The revised approach built a reusable diagnosis-to-proposal prompt chain.

TakeawayA reusable diagnosis-to-proposal chain turns speed into an advantage without shortening the thinking.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

AI can compress the distance between an idea and a structured market hypothesis, offer, proposal or client deliverable.

Chapter 22

Executive Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

Executives need concise prompts for decisions, board preparation, strategic priorities, risks and alignment.

Senior leaders rarely lack information; they lack a clear view of what must be decided. These prompts compress complexity into decisions, trade-offs and next moves.

Executives usually need the decision, evidence, trade-offs, risk and next move before they need detail.
01

Practical Framework

  1. 1

    State the decision or question the leadership team must resolve.

  2. 2

    Summarise only the evidence that changes the decision.

  3. 3

    Lay out options with trade-offs, costs and risks side by side.

  4. 4

    Surface unanswered questions and assumptions that need challenge.

  5. 5

    Close with a recommended next move, owner and timing.

02

Prompt Makeover

Before

“Prepare a board memo.”

After

“Act as an experienced chief of staff. Prepare a board memo on [topic]. Open with the decision required, then summarise the key evidence, options with trade-offs, principal risks and open questions. Keep it to one page, write for [board audience], and end with a clear recommendation and next steps.”

Why it’s better: It leads with the decision and trade-offs, so the board spends its time judging rather than searching.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Prepare an executive decision memo

Act as a senior professional adviser with expertise relevant to “Executive Prompt Library”. I need help to prepare an executive decision memo.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare an executive decision memo. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Prepare for a board meeting

Act as a senior professional adviser with expertise relevant to “Executive Prompt Library”. I need help to prepare for a board meeting.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare for a board meeting. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Identify strategic risks

Act as a senior professional adviser with expertise relevant to “Executive Prompt Library”. I need help to identify strategic risks.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Identify strategic risks. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Chief executive faced a familiar problem: board materials were information-heavy. The revised approach used prompts to isolate decisions, risks and unanswered questions.

TakeawayIsolating decisions, risks and open questions made board time about judgement, not reading.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Executives need concise prompts for decisions, board preparation, strategic priorities, risks and alignment.

Chapter 23

Manager Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

Managers need reusable prompts for delegation, one-to-ones, performance conversations, prioritisation and team communication.

Good management depends on clarity: what matters, who owns it and how people are doing. These prompts prepare the structure so the conversation itself can stay human.

Manager prompts should increase clarity while leaving room for genuine conversation and judgement.
01

Practical Framework

  1. 1

    Define the purpose of the conversation or decision.

  2. 2

    Gather the facts: goals, recent work, observations and workload.

  3. 3

    Structure the discussion with open questions, not a script.

  4. 4

    Anticipate sensitivities and plan how to respond with care.

  5. 5

    Agree actions, owners and a follow-up point.

02

Prompt Makeover

Before

“Help me with my team.”

After

“Act as an experienced people manager. Help me prepare for [conversation or team challenge] with [team member or team]. Summarise the relevant goals and observations, suggest open questions, flag sensitivities to handle carefully and propose clear actions and follow-ups. Leave room for their perspective rather than scripting the conversation.”

Why it’s better: It gives the manager structure and specific questions while protecting the genuine two-way conversation.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Prepare a one-to-one

Act as a senior professional adviser with expertise relevant to “Manager Prompt Library”. I need help to prepare a one-to-one.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare a one-to-one. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Prioritise a team workload

Act as a senior professional adviser with expertise relevant to “Manager Prompt Library”. I need help to prioritise a team workload.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prioritise a team workload. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Draft a performance feedback conversation

Act as a senior professional adviser with expertise relevant to “Manager Prompt Library”. I need help to draft a performance feedback conversation.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft a performance feedback conversation. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A People manager faced a familiar problem: one-to-one conversations drifted. The revised approach used structured preparation while keeping the conversation human.

TakeawayStructured preparation kept one-to-ones focused without making them feel scripted.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Managers need reusable prompts for delegation, one-to-ones, performance conversations, prioritisation and team communication.

Chapter 24

Marketing Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for positioning, campaigns, content, research and performance review.

Marketing output multiplies quickly with AI; coherence does not. These prompts start from one shared brief and adapt it across personas, channels and performance reviews.

One coherent campaign brief is more valuable than dozens of disconnected content prompts.
01

Practical Framework

  1. 1

    Define the customer, problem and evidence behind the campaign.

  2. 2

    Write one central brief: message, offer, proof and desired action.

  3. 3

    Adapt the brief for each channel's format and constraints.

  4. 4

    Set measures of success before launching.

  5. 5

    Review performance against the brief and refine the next cycle.

02

Prompt Makeover

Before

“Make a campaign.”

After

“Act as an experienced campaign strategist. Build a campaign for [offer] aimed at [customer segment]. Start with a central brief covering the customer problem, key message, proof points and desired action, then adapt it for [channels] with channel-specific formats. Include success measures and avoid claims not supported by the evidence I provide.”

Why it’s better: It anchors every channel in one brief, so content stays consistent and measurable.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Develop a customer persona

Act as a senior professional adviser with expertise relevant to “Marketing Prompt Library”. I need help to develop a customer persona.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Develop a customer persona. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create a content campaign

Act as a senior professional adviser with expertise relevant to “Marketing Prompt Library”. I need help to create a content campaign.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a content campaign. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Review campaign performance

Act as a senior professional adviser with expertise relevant to “Marketing Prompt Library”. I need help to review campaign performance.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Review campaign performance. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Growth marketer faced a familiar problem: campaigns were disconnected across channels. The revised approach used one central brief and channel-specific adaptations.

TakeawayOne central brief with channel adaptations turned scattered content into a single campaign.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for positioning, campaigns, content, research and performance review.

Chapter 25

Sales Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for prospect preparation, discovery, objections, proposals and account planning.

Winning sales conversations are built on what the buyer actually said. These prompts turn account research and discovery notes into sharper questions, honest objection handling and customer-specific value.

Sales prompts should transform evidence about the customer into better discovery and value articulation.
01

Practical Framework

  1. 1

    Research the account: priorities, pressures and buying context.

  2. 2

    Capture discovery evidence in the customer's own words.

  3. 3

    Map each customer need to a specific outcome you can deliver.

  4. 4

    Prepare honest responses to likely objections.

  5. 5

    Build a proposal or account plan around the customer's value case.

02

Prompt Makeover

Before

“Write a sales proposal.”

After

“Act as an experienced enterprise account executive. Write a proposal for [customer] based on the discovery notes I provide. Lead with their stated priorities, connect each to a measurable outcome, address likely objections honestly and outline next steps. Use their language rather than our feature list.”

Why it’s better: It builds the proposal from discovery evidence, so value is customer-specific rather than feature-led.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Research an account

Act as a senior professional adviser with expertise relevant to “Sales Prompt Library”. I need help to research an account.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Research an account. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Prepare objection responses

Act as a senior professional adviser with expertise relevant to “Sales Prompt Library”. I need help to prepare objection responses.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Prepare objection responses. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create an account growth plan

Act as a senior professional adviser with expertise relevant to “Sales Prompt Library”. I need help to create an account growth plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create an account growth plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Account executive faced a familiar problem: proposals focused on features. The revised approach used discovery evidence to build a customer-specific value case.

TakeawayGrounding proposals in discovery evidence shifted the conversation from features to value.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for prospect preparation, discovery, objections, proposals and account planning.

Chapter 26

Human Resources Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for job design, interviews, onboarding, learning, employee communications and policy explanation.

HR work shapes careers, so consistency and fairness matter as much as speed. These prompts create structured drafts that still pass through policy and human review.

Structured HR prompts improve consistency, but outputs still require fairness and policy review.
01

Practical Framework

  1. 1

    Define the role, policy or people outcome involved.

  2. 2

    Specify the criteria or standards that must apply consistently.

  3. 3

    Draft structured materials: questions, scorecards or communications.

  4. 4

    Check for bias, legal risk and policy alignment.

  5. 5

    Have a qualified person review before use.

02

Prompt Makeover

Before

“Create interview questions.”

After

“Act as an experienced HR business partner. Create a structured interview for [role]. Base questions on the key competencies I list, include a scoring guide with clear evidence levels for each, avoid questions that could introduce bias, and flag anything that should be checked against our policy before use.”

Why it’s better: It ties questions to competencies and scoring, so interviews are consistent, fairer and reviewable.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create an interview scorecard

Act as a senior professional adviser with expertise relevant to “Human Resources Prompt Library”. I need help to create an interview scorecard.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create an interview scorecard. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Draft an employee announcement

Act as a senior professional adviser with expertise relevant to “Human Resources Prompt Library”. I need help to draft an employee announcement.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft an employee announcement. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Design a learning needs assessment

Act as a senior professional adviser with expertise relevant to “Human Resources Prompt Library”. I need help to design a learning needs assessment.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a learning needs assessment. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A HR director faced a familiar problem: interviews relied on intuition. The revised approach introduced structured questions and consistent scorecards.

TakeawayStructured questions and scorecards replaced intuition with comparable evidence.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for job design, interviews, onboarding, learning, employee communications and policy explanation.

Chapter 27

Finance Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for budgets, variance analysis, scenarios, management commentary and decision support.

Financial analysis earns trust when readers can see where the numbers end and the interpretation begins. These prompts keep data, assumptions and commentary distinct.

Finance prompts should show the numbers, assumptions and interpretation separately.
01

Practical Framework

  1. 1

    Provide the figures and their source and period.

  2. 2

    List assumptions explicitly as named, adjustable inputs.

  3. 3

    Analyse variances or scenarios against those assumptions.

  4. 4

    Write commentary that separates fact from interpretation.

  5. 5

    Highlight sensitivities and the decision the analysis supports.

02

Prompt Makeover

Before

“Analyse the forecast.”

After

“Act as an experienced FP&A analyst. Analyse the [period] forecast using the data I provide. Present the numbers, the assumptions behind them and your interpretation in separate sections, explain the largest variances, show a sensitivity table for key assumptions and state what decision this analysis supports.”

Why it’s better: It separates numbers, assumptions and interpretation, so the analysis can be checked and challenged.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Build a rolling forecast narrative

Act as a senior professional adviser with expertise relevant to “Finance Prompt Library”. I need help to build a rolling forecast narrative.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build a rolling forecast narrative. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Analyse operating variances

Act as a senior professional adviser with expertise relevant to “Finance Prompt Library”. I need help to analyse operating variances.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Analyse operating variances. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create a decision-support scenario table

Act as a senior professional adviser with expertise relevant to “Finance Prompt Library”. I need help to create a decision-support scenario table.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a decision-support scenario table. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A FP&A analyst faced a familiar problem: scenario discussions used inconsistent assumptions. The revised approach created explicit assumption sets and sensitivity tables.

TakeawayExplicit assumption sets made scenarios comparable and debates productive.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for budgets, variance analysis, scenarios, management commentary and decision support.

Chapter 28

Project Management Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for charters, work breakdown, schedules, risks, stakeholders and status reporting.

Projects fail quietly when risks and ownership hide inside long status updates. These prompts make uncertainty, dependencies and decisions visible early.

Project prompts should make uncertainty and ownership visible rather than hiding them inside prose.
01

Practical Framework

  1. 1

    State the project objective, scope and current phase.

  2. 2

    List risks, assumptions, issues and dependencies with owners.

  3. 3

    Report progress against milestones using a clear status.

  4. 4

    Surface decisions needed and by when.

  5. 5

    Tailor the communication to each stakeholder group.

02

Prompt Makeover

Before

“Write a project update.”

After

“Act as an experienced programme manager. Write a status update for [project]. Give an overall RAG status, progress against milestones, a RAID summary with owners, any decisions required with deadlines and next steps. Write for [stakeholder audience] and do not bury emerging risks in narrative.”

Why it’s better: It forces risks, owners and decisions into view, so problems surface before they become surprises.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a RAID log

Act as a senior professional adviser with expertise relevant to “Project Management Prompt Library”. I need help to create a RAID log.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a RAID log. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Draft a project status report

Act as a senior professional adviser with expertise relevant to “Project Management Prompt Library”. I need help to draft a project status report.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Draft a project status report. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Build stakeholder communication plan

Act as a senior professional adviser with expertise relevant to “Project Management Prompt Library”. I need help to build stakeholder communication plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Build stakeholder communication plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Programme office faced a familiar problem: status reports hid emerging risks. The revised approach standardised RAID updates and decision requests.

TakeawayStandardised RAID updates made emerging risks impossible to overlook.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for charters, work breakdown, schedules, risks, stakeholders and status reporting.

Chapter 29

Educator and Trainer Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A reusable set for lesson design, differentiated explanations, assessments, feedback and facilitator preparation.

Effective teaching aligns what learners should achieve, how they practise and how progress is judged. These prompts keep all three connected.

Education prompts should align objectives, practice and assessment.
01

Practical Framework

  1. 1

    Write measurable learning objectives.

  2. 2

    Describe the learners' level and needs.

  3. 3

    Design practice activities at varied difficulty.

  4. 4

    Create assessment aligned to each objective.

  5. 5

    Add rubrics and feedback guidance.

02

Prompt Makeover

Before

“Create a lesson.”

After

“Act as an experienced instructional designer. Create a lesson on [topic] for [learner group]. Start with measurable objectives, then design practice at several difficulty levels and assessment items aligned to each objective across different cognitive levels. Include a simple rubric and feedback prompts for the facilitator.”

Why it’s better: It aligns objectives, practice and assessment, so the lesson measures understanding, not just recall.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a lesson plan

Act as a senior professional adviser with expertise relevant to “Educator and Trainer Prompt Library”. I need help to create a lesson plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a lesson plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Generate differentiated practice

Act as a senior professional adviser with expertise relevant to “Educator and Trainer Prompt Library”. I need help to generate differentiated practice.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Generate differentiated practice. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Design a rubric and feedback guide

Act as a senior professional adviser with expertise relevant to “Educator and Trainer Prompt Library”. I need help to design a rubric and feedback guide.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a rubric and feedback guide. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Instructor faced a familiar problem: assessments tested recall only. The revised approach prompted for varied cognitive levels and aligned rubrics.

TakeawayPrompting for varied cognitive levels turned recall tests into real evidence of learning.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A reusable set for lesson design, differentiated explanations, assessments, feedback and facilitator preparation.

Chapter 30

100+ Universal Professional Prompts: How to Use the Library

Prompt CustomizerPersonalise all three prompts in this chapter

A method for selecting, adapting and maintaining reusable prompts across professions.

A library is only useful when people can find the right prompt, adapt it quickly and trust the result. This chapter explains how to select, customise and maintain prompts as a shared asset.

A prompt library is a professional asset only when prompts are easy to find, adapt and trust.
01

Practical Framework

  1. 1

    Start from the task and outcome, then find the matching prompt.

  2. 2

    Customise the situation, audience and constraints.

  3. 3

    Test the output and note what needed correcting.

  4. 4

    Save improved versions with tags, owner and use case.

  5. 5

    Review and retire prompts regularly so the library stays trustworthy.

02

Prompt Makeover

Before

“Give me a useful prompt.”

After

“Act as an experienced prompt librarian. Help me find and adapt a prompt for [task]. Ask about my situation, audience and constraints, recommend the best-fitting prompt structure, customise it for my context and suggest tags and a short description so it can be saved and reused by colleagues.”

Why it’s better: It treats the prompt as a reusable asset, fitted to context and saved for others to trust.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Find the right prompt for a task

Act as a senior professional adviser with expertise relevant to “100+ Universal Professional Prompts: How to Use the Library”. I need help to find the right prompt for a task.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Find the right prompt for a task. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Customise a universal prompt

Act as a senior professional adviser with expertise relevant to “100+ Universal Professional Prompts: How to Use the Library”. I need help to customise a universal prompt.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Customise a universal prompt. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Turn a successful prompt into a reusable asset

Act as a senior professional adviser with expertise relevant to “100+ Universal Professional Prompts: How to Use the Library”. I need help to turn a successful prompt into a reusable asset.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Turn a successful prompt into a reusable asset. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Consulting firm faced a familiar problem: good prompts were trapped in individual chats. The revised approach created a tagged, reusable prompt library.

TakeawayA tagged, shared library turned individual wins into firm-wide capability.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A method for selecting, adapting and maintaining reusable prompts across professions.

Chapter 31

Prompt Chaining

Prompt CustomizerPersonalise all three prompts in this chapter

Complex work becomes more reliable when one large request is divided into connected, reviewable steps.

A single giant prompt hides its reasoning and fails all at once. A chain exposes each stage, so errors are caught early and each output becomes trusted input for the next.

Break complex work into stages whenever you need visibility, review or correction between steps.
01

Practical Framework

  1. 1

    Define the final deliverable and its quality standard.

  2. 2

    Split the work into stages: research, analysis, drafting, critique.

  3. 3

    Specify each stage's input, output and hand-off format.

  4. 4

    Add a review gate between stages to check and correct.

  5. 5

    Run a final critique-and-revision pass against the standard.

02

Prompt Makeover

Before

“Do this entire project.”

After

“Act as an experienced project lead. Help me complete [project]. Do not produce the final output yet. First break the work into stages (research, analysis, drafting, critique), define the input and output of each stage and the check I should apply before moving on. Then start with stage one only and wait for my review.”

Why it’s better: It turns one fragile request into reviewable stages, so problems are caught before they compound.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Break a complex assignment into prompt stages

Act as a senior professional adviser with expertise relevant to “Prompt Chaining”. I need help to break a complex assignment into prompt stages.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Break a complex assignment into prompt stages. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Create quality gates between stages

Act as a senior professional adviser with expertise relevant to “Prompt Chaining”. I need help to create quality gates between stages.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create quality gates between stages. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Design a critique-and-revision chain

Act as a senior professional adviser with expertise relevant to “Prompt Chaining”. I need help to design a critique-and-revision chain.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a critique-and-revision chain. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Strategy consultant faced a familiar problem: a long prompt produced a fragile report. The revised approach split the assignment into research, analysis, drafting and critique stages.

TakeawayStaged prompts with review gates produced a report that held up under scrutiny.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Complex work becomes more reliable when one large request is divided into connected, reviewable steps.

Chapter 32

Building Repeatable AI Workflows

Prompt CustomizerPersonalise all three prompts in this chapter

Turn successful prompt chains into standard operating workflows with inputs, checkpoints, outputs and ownership.

When a chain works once, it can work every time — if it is documented. A workflow removes dependence on one person's memory and makes quality repeatable across a team.

A workflow is a prompt chain with defined inputs, checkpoints, outputs and ownership.
01

Practical Framework

  1. 1

    Choose a recurring task with a proven prompt chain.

  2. 2

    Document required inputs and where they come from.

  3. 3

    Write each prompt step with its expected output.

  4. 4

    Place human approval checkpoints where judgement matters.

  5. 5

    Assign an owner and review the workflow regularly.

02

Prompt Makeover

Before

“Automate this workflow.”

After

“Act as an experienced operations designer. Help me turn [recurring task] into a repeatable AI workflow. List the required inputs, the prompt for each step, the expected output at each stage, where human approval is needed and who owns the workflow. Format it as a one-page standard operating procedure.”

Why it’s better: It defines inputs, checkpoints and ownership, so the process works reliably without depending on one expert.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Convert a repeated task into an AI workflow

Act as a senior professional adviser with expertise relevant to “Building Repeatable AI Workflows”. I need help to convert a repeated task into an AI workflow.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Convert a repeated task into an AI workflow. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Define workflow inputs and outputs

Act as a senior professional adviser with expertise relevant to “Building Repeatable AI Workflows”. I need help to define workflow inputs and outputs.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Define workflow inputs and outputs. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create human approval checkpoints

Act as a senior professional adviser with expertise relevant to “Building Repeatable AI Workflows”. I need help to create human approval checkpoints.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create human approval checkpoints. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

An Operations team faced a familiar problem: a repeated monthly process depended on one expert. The revised approach documented inputs, prompts, review gates and outputs.

TakeawayDocumenting the workflow turned one person's expertise into a team capability.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Turn successful prompt chains into standard operating workflows with inputs, checkpoints, outputs and ownership.

Chapter 33

Creating Your Personal Prompt Library

Prompt CustomizerPersonalise all three prompts in this chapter

A prompt library becomes valuable when it is searchable, versioned, tested and connected to recurring work.

Most professionals already have good prompts — scattered across chats and notes. Organising, documenting and versioning them turns occasional wins into a compounding working asset.

Version prompts as you would any other working method: document what changed and whether it improved results.
01

Practical Framework

  1. 1

    Collect prompts you reuse for recurring work.

  2. 2

    Organise them with a simple taxonomy: task, function, output.

  3. 3

    Document purpose, inputs, example output and caveats.

  4. 4

    Version changes and record whether results improved.

  5. 5

    Retire prompts that no longer perform.

02

Prompt Makeover

Before

“Organise my prompts.”

After

“Act as an experienced knowledge manager. Help me build a personal prompt library from the prompts I paste below. Propose a taxonomy by task and output type, write a short documentation card for each prompt (purpose, inputs, example output, caveats) and suggest a simple versioning method to track improvements for [my role].”

Why it’s better: It adds structure, documentation and versioning, so prompts stay findable and keep improving.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Design a prompt library taxonomy

Act as a senior professional adviser with expertise relevant to “Creating Your Personal Prompt Library”. I need help to design a prompt library taxonomy.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Design a prompt library taxonomy. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Write prompt documentation

Act as a senior professional adviser with expertise relevant to “Creating Your Personal Prompt Library”. I need help to write prompt documentation.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Write prompt documentation. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Create a prompt version testing method

Act as a senior professional adviser with expertise relevant to “Creating Your Personal Prompt Library”. I need help to create a prompt version testing method.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a prompt version testing method. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Professional services team faced a familiar problem: prompt quality deteriorated over time. The revised approach versioned prompts and recorded what changed and why.

TakeawayVersioning with change notes stopped quality drift and made improvements visible.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

A prompt library becomes valuable when it is searchable, versioned, tested and connected to recurring work.

Chapter 34

Privacy, Accuracy, Ethics and Professional Judgement

Prompt CustomizerPersonalise all three prompts in this chapter

Responsible professional use requires data minimisation, source verification, bias checks, confidentiality awareness and human accountability.

AI speeds work up, but responsibility never transfers to the tool. Professionals remain accountable for what they share, what they claim and who is affected by the result.

The safest prompt is sometimes the one you do not send. Minimise data, verify claims and match controls to consequence.
01

Practical Framework

  1. 1

    Classify the sensitivity of the information before using AI.

  2. 2

    Remove or de-identify anything not needed for the task.

  3. 3

    Verify facts, figures and citations against reliable sources.

  4. 4

    Review outputs for bias, fairness and unintended harm.

  5. 5

    Apply controls proportional to the consequences of error.

02

Prompt Makeover

Before

“Check this is safe.”

After

“Act as an experienced risk and compliance advisor. Before I use AI for [task], help me check it. Identify any personal, confidential or regulated information that should be removed or de-identified, list claims that need verification, flag possible bias or fairness concerns and recommend review steps proportionate to the consequences of an error.”

Why it’s better: It turns a vague safety question into specific privacy, accuracy and fairness checks matched to the stakes.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Run a privacy and sensitivity check

Act as a senior professional adviser with expertise relevant to “Privacy, Accuracy, Ethics and Professional Judgement”. I need help to run a privacy and sensitivity check.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Run a privacy and sensitivity check. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Verify claims and citations

Act as a senior professional adviser with expertise relevant to “Privacy, Accuracy, Ethics and Professional Judgement”. I need help to verify claims and citations.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Verify claims and citations. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Conduct an ethics and bias review

Act as a senior professional adviser with expertise relevant to “Privacy, Accuracy, Ethics and Professional Judgement”. I need help to conduct an ethics and bias review.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Conduct an ethics and bias review. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Healthcare administrator faced a familiar problem: staff nearly pasted sensitive information into a public AI tool. The revised approach added a sensitivity check and de-identification rule before use.

TakeawayA simple sensitivity check before every use prevented a serious data exposure.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

Responsible professional use requires data minimisation, source verification, bias checks, confidentiality awareness and human accountability.

Chapter 35

Becoming an AI-Powered Professional

Prompt CustomizerPersonalise all three prompts in this chapter

The final step is habitual use: select a few recurring workflows, measure value, improve prompts and expand deliberately.

Real advantage comes from consistency, not novelty. Professionals who attach AI to their recurring work, measure the gains and improve steadily build a lasting edge.

Adoption becomes durable when AI is attached to recurring work, measured and improved rather than treated as occasional experimentation.
01

Practical Framework

  1. 1

    Pick three recurring tasks where AI could add value.

  2. 2

    Set a baseline for time and quality today.

  3. 3

    Run a 30-day trial using structured prompts.

  4. 4

    Measure the gains and refine the prompts.

  5. 5

    Expand only to the workflows that proved their value.

02

Prompt Makeover

Before

“Help me use AI better.”

After

“Act as an experienced productivity coach. Help me become consistently effective with AI in [my role]. Identify three recurring tasks where AI adds value, create a 30-day adoption plan, define how I will measure time and quality gains against today's baseline and recommend which workflows to expand next based on results.”

Why it’s better: It replaces scattered experimentation with a measured plan tied to real recurring work.

03

Copy-and-Paste Prompt Toolkit

Three field-ready prompts. Customise above, then copy the full brief.

01

Create a 30-day AI adoption plan

Act as a senior professional adviser with expertise relevant to “Becoming an AI-Powered Professional”. I need help to create a 30-day AI adoption plan.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Create a 30-day AI adoption plan. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
02

Measure time and quality gains

Act as a senior professional adviser with expertise relevant to “Becoming an AI-Powered Professional”. I need help to measure time and quality gains.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Measure time and quality gains. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
03

Choose the next workflows to systemise

Act as a senior professional adviser with expertise relevant to “Becoming an AI-Powered Professional”. I need help to choose the next workflows to systemise.

Situation: [Describe the organisation, project, decision or problem. Include only information that materially affects the task.]
Mission: Produce a practical result that helps me make progress on this work, not merely a generic explanation.
Audience: [Who will use or read the output?]
Role: Apply the perspective of an experienced practitioner who understands both strategic and operational implications.
Task: Choose the next workflows to systemise. Break the work into logical steps. Where useful, identify assumptions, dependencies, risks, alternatives and missing information.
Evidence and expectations: Use only the information I provide as confirmed fact. Clearly label assumptions. Do not invent statistics, citations, policies or events. Flag any claim that should be independently verified. Prefer specific, actionable recommendations over general advice.
Response: Start with a concise executive summary. Then provide the main analysis in a clear structure, followed by recommended next actions. Use tables where they improve clarity. End with a short section titled “Questions or evidence still needed”.
Mini Case Study

A Business owner faced a familiar problem: AI experiments were scattered. The revised approach selected three recurring workflows, measured impact and expanded only what worked.

TakeawayFocusing on three measured workflows turned scattered experiments into lasting gains.
04

Exercise

  1. 1Choose one real task you expect to perform within the next seven days.
  2. 2Write the weak version of the prompt exactly as you might normally ask it.
  3. 3Rewrite it using Situation, Mission, Audience, Role, Task, Evidence & Expectations, and Response.
  4. 4Run both versions and compare the quality, specificity and usefulness of the outputs.
  5. 5Save the stronger version only if it genuinely improves the work.
05

Chapter Checklist

  • I can describe the outcome before asking AI to work.
  • I have included context that changes the answer and removed unnecessary detail.
  • The audience and intended use are clear.
  • Facts, assumptions and uncertainties can be distinguished.
  • The output format makes the result easy to review and use.
  • I know what must be verified by a human before the work is delivered.
Key Takeaway

The final step is habitual use: select a few recurring workflows, measure value, improve prompts and expand deliberately.

Appendix A

The SMARTER Prompt Builder

Answer each question in your own words. Your prompt assembles below as you type.

Your assembled prompt
Start filling in the rows above to build your prompt.

Appendix B

Prompt Quality Scorecard

Score any prompt from 0 to 2 on each criterion before you send it.

Outcome clarity0 vague · 1 implied · 2 explicit goal and success measure
Context0 none · 1 partial · 2 the background needed to do the job
Audience0 unstated · 1 named · 2 named with needs and level
Task precision0 broad · 1 defined · 2 specific deliverable and scope
Evidence discipline0 none · 1 sources given · 2 sources plus rules for claims
Constraints0 none · 1 some · 2 tone, limits and exclusions defined
Output usability0 unspecified · 1 format · 2 ready-to-use structure
Quality control0 none · 1 review asked · 2 checks and assumptions flagged
Total0 / 16Needs work

Appendix C

The 30-Day Professional AI Challenge

Week 1

Learn

Rewrite five everyday prompts with the SMARTER formula and compare the results.

Week 2

Apply

Use structured prompts on three real recurring tasks and verify every output.

Week 3

Systemise

Turn your best prompts into a documented chain with review checkpoints.

Week 4

Scale

Measure time and quality gains, save what works and share one workflow with your team.

Conclusion

The purpose of professional prompting is not to make every task more complicated. It is to make important work clearer. When the outcome matters, clarity about context, evidence, audience, constraints and quality gives both the AI and the professional a better chance of producing something useful.

The most valuable skill is not memorising hundreds of prompts. It is learning to design a good brief, choose the right level of AI involvement, verify what matters and turn successful methods into repeatable workflows.

Start small. Choose one recurring task. Improve the prompt. Compare the result. Save what works. Add a verification step. Then repeat.

Final PrincipleThe objective is not to become better at talking to a machine. It is to become better at defining, reviewing and delivering professional work.

Complete Book Edition

Prompts for Professionals

The Practical AI Prompt Playbook

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  • 105 prompts
  • 35 case studies
  • 3 practical appendices
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